apm is shopping mall housed within the Millennium City 5 building in the commercial complex called Millennium City in Kwun Tong in Hong Kong. This "vertical mall" covers a total floor area of about 630,000 sq ft (59,000 square metres) and known as the largest shopping mall in the area.
The mall's name was derived from AM (ante meridiem) and PM (post meridiem), which implies that shoppers are welcome any time of the day or night. apm has extended operating hours which makes it particularly popular among the night owls. There are around 170 retail outlets in this shopping destination most of which are open for business until 12 midnight. Some restaurants do not call it a day until 2am while entertainment spots are open to the public until dawn. There are also stores that operate for 24 hours.
The mall targets the young and trendy set (15 to 35 years old age group) as its main clientele. Most of the stores, which include fashion brands, audio-video electronics, personal care and lifestyle shops, cater to this group. apm is also a popular special events venue where local pop superstars can promote their latest movie and music releases.
This shopping complex features two express escalators located in the middle of the mall to take shoppers from the 1st to 3rd and 3rd to 5th floors. The shopping hub is also known for its numerous video screens installed in strategic areas of the mall: 4 mega LED screens, over 40 plasma TVs and 100 LCD. These screens show a variety of programs including local news, movies, information on latest trend, music and celebrities gossips. Even the rest rooms have LCDs installed to entertain the guests.
Aside from retail shops and restaurants, there is also a cinema complex called PALACE apm, located on the 6th floor. The six movie theatres have a total of 875 seats.
apm is located at Millennium City 5, 418 Kwun Tong Road, Kwun Tong, Kowloon, right beside the Kwun Tong MTR Station.
apm Mall in Kwun Tong, Hong Kong Photos