Located directly above the Kowloon MTR Station, Elements Hong Kong is a posh shopping complex in Tsim Sha Tsui known for high-end shops and designer brands. Most of the shops here cater to clothing and fashion merchandise. Some of the well-known brands are Diane von Furstenberg, Pringle of Scotland, Prada, Gucci, Fendi, Montblanc, Giorgio Armani and Chanel.
True to its name, Elements Hong Kong is divided into 5 zones based on the concept of the five elements of Nature: Metal, Wood, Water, Fire and Earth. Each zone's interior design reflects the element to which it is named after.
Sculptures and other architectural elements are also used to define the zones. For example, the Wood Zone is highlighted by the sculpture/furniture "The Trails by Worms" and series of art works made of tree branches. The Water Zone, on the other hand, is represented by the water feature aptly called "Harmony." It is actually a series of standalone reflective pillar with water running down the surface, creating the illusion of a solid yet liquid fountain.
A sculpture called "White Heat" can be found in the Fire Zone while the Earth Zone is symbolized by the sculpture "1/9", which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word Kowloon literally means "Nine Dragons".
Elements Hong Kong houses more than 120 shops, an ice skating rink and the 1600-seat Grand Cinema, which is touted as the largest cinema complex in Hong Kong.
Another unique feature of the mall is its huge washrooms decked with state-of-the-art fixtures and features lobbies where shoppers can sit down on comfortable couches while waiting for their companions. Men's washrooms are also stocked with colognes, aftershaves and electronic shavers while the female washrooms have perfumes and make-up. Staff are on hand to ensure that all these personal items are kept hygienic.